Term​ Definition
Record An item you are tracking in your database; if your data is like a spreadsheet, then a record is a row on the spreadsheet
Field A place where you store a value, like a name or address; using our spreadsheet example, a field would be a column on the spreadsheet
Object A table in the database; in that spreadsheet example, an object is a tab on the spreadsheet
Org Short for “organization,” the place where all your data, configuration, and customization lives. You log in to access it. You might also hear this called “your instance of Salesforce”
App A set of fields, objects, permissions, and functionality to support a business process
Accounts Accounts are the companies you’re doing business with. You can also do business with individual people (like solo contractors) using something called Person Accounts.
Contacts Contacts are the people who work at an Account. They do not have access to log into Salesforce.
Leads Leads are potential prospects. You haven’t yet qualified that they are ready to buy or what product they need. You don’t have to use Leads, but they can be helpful if you have team selling, or if you have different sales processes for prospects and qualified buyers.
Opportunities Opportunities are qualified leads that you’ve converted. When you convert the Lead, you create an Account and Contact along with the Opportunity.
Users People internal to your organization who log into Salesforce, e.g. salespeople

​