Governance and compliance in relation to digital marketing, security best practices for data, permissions, and PII and marketing Cloud product inventory and product offerings.
Given a scenario, describe the contact model, evaluate data quality and Explain preference and profile center concepts.
Implement the configuration of business units, users/permissions, and security/passwords, determine how to configure integrations, describe the features in Setup Home, and describe Marketing Cloud extension products.
Describe the configuration of Mobile Studio, Email Studio, Social Studio, Advertising Studio and explain the concepts and typical use cases of Journey Builder.
Describe solutions for data extraction and report generation, monitor a Marketing Cloud account and provide system availability and evaluate the benefits of additional Marketing Cloud products.
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