Marketing Cloud Administrator

SFMC Administrator About the Exam

Read on for details about the Salesforce Marketing Cloud Administrator exam.

Content: 60 multiple-choice questions
Time allotted to complete the exam: 105 minutes
Passing score: 67%
Registration fee: USD 200 plus applicable taxes as required per local law
Retake fee: USD 100 plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

Exam Outline

The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Digital Marketing Proficiency: 13%

Describe governance and compliance in relation to digital marketing.
Recognize security best practices for data, permissions, and PII.
Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18%

Given a scenario, describe the contact model.
Given a scenario, evaluate data quality.
Explain preference and profile center concepts.

Setup: 38%

Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.

Channel Management: 16%

Given a scenario, describe the configuration of Mobile Studio.
Given a scenario, describe the configuration of Email Studio.
Given a scenario, describe the configuration of Social Studio and Advertising Studio.
Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15%

Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.