Marketing Cloud Administrator

Ajeet · March 7, 2022

SFMC Administrator About the Exam  

Read on for details about the Salesforce Marketing Cloud Administrator exam.

  • Content: 60 multiple-choice questions 
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200 plus applicable taxes as required per local law
  • Retake fee: USD 100 plus applicable taxes as required per local law 
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

Exam Outline

The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Digital Marketing Proficiency: 13%

  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII. 
  • Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18%

  • Given a scenario, describe the contact model. 
  • Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.

Setup: 38%

  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure integrations.  
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.

Channel Management: 16%

  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Social Studio and Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15%

  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability. 
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.

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Course Includes

  • 10 Lessons