Marketing Cloud Administrator

SFMC Administrator About the Exam  

Read on for details about the Salesforce Marketing Cloud Administrator exam.

• Content: 60 multiple-choice questions 
• Time allotted to complete the exam: 105 minutes
• Passing score: 67%
• Registration fee: USD 200 plus applicable taxes as required per local law
• Retake fee: USD 100 plus applicable taxes as required per local law 
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

Exam Outline

The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Digital Marketing Proficiency: 13%

• Describe governance and compliance in relation to digital marketing.
• Recognize security best practices for data, permissions, and PII. 
• Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18%

• Given a scenario, describe the contact model. 
• Given a scenario, evaluate data quality.
• Explain preference and profile center concepts.

Setup: 38%

• Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
• Given a scenario, determine how to configure integrations.  
• Describe the features in Setup Home.
• Describe Marketing Cloud extension products.

Channel Management: 16%

• Given a scenario, describe the configuration of Mobile Studio.
• Given a scenario, describe the configuration of Email Studio.
• Given a scenario, describe the configuration of Social Studio and Advertising Studio.
• Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15%

• Given a scenario, describe solutions for data extraction and report generation.
• Given a scenario, monitor a Marketing Cloud account and provide system availability. 
• Given a scenario, evaluate benefits of additional Marketing Cloud products.